Future Lab by LIGANOVA

Envisioning the future of spaces - what does it take to turn a location into an experience space?

How can digital transformation connect spaces in a smart way?

The Space

The BrandRetail Space is our lab to explore our understanding of consumer experiences in physical spaces. It’s our vision of a seamless brand, product and community experience with a phygital mindset.

Experience first – led by the costumer’s behavior you can experience a deep dive into the product’s world.

EX OS offers the intelligent mix of location based, phygital and social interaction. It is our future-proof, in-location content management system for tackling the challenges of today and tomorrow.

Book your Creative Hideaway

Creative places empower creativity.

We open our space for forward thinking companies & brands. You are welcome for special workshops, meet ups, lectures & events with a link to the future.

Be surrounded by the inspiring atmosphere of the BrandRetail Space co-working and event area where we furnished with technical infrastructures for presentations and a fully equipped kitchen and bar where we can offer you individual arrangements.


Sharing knowledge and swapping ideas.

We’re offering different kinds of workshops in our creative hideaway.

Check out our upcoming dates & topics:

No events scheduled at the moment.

  • VR and AR are our favourite toys
  • Regular talks & lectures to get inspired by
  • Knowledge sharing at our gaming workshop

Maker's Platform

Be a part of our growing community of makers & creators

As a phygital platform we always seek forward-thinking collaboration in various areas with entrepreneurs, universities, start-ups, artists & many more who share our mindset and want to stay ahead of the game.

That’s you? Then let us know and enlarge our community.


The BrandRetail Space
at LIGANOVA Headquarters
Find us

Herdweg 59
70174 Stuttgart
+49 711 65 220-120

Email us